Is Coca Cola Stock a Good Investment?

Coca Cola Investment Advice

  KO
To provide specific investment advice or recommendations on The Coca Cola stock, we recommend investors consider the following general factors when evaluating The Coca Cola. This will help you to make an informed decision on whether to include Coca Cola in one of your diversified portfolios:
  • Examine Coca Cola's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
  • Research Coca Cola's leadership team and their track record. Good management can help Coca Cola navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
  • Consider the overall health of the Soft Drinks & Non-alcoholic Beverages space and any emerging trends that could impact Coca Cola's business and its evolving consumer preferences.
  • Compare Coca Cola's performance and market position to its competitors. Analyze how Coca Cola is positioned in terms of product offerings, innovation, and market share.
  • Check if Coca Cola pays a dividend and its dividend yield and payout ratio.
  • Review what financial analysts are saying about Coca Cola's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in The Coca Cola stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if The Coca Cola is a good investment.
 
Sell
 
Buy
Strong Hold
Our advice module provides unbiased investment recommendation that can be used to complement current average analyst sentiment on The Coca Cola. Our advice engine provides an advice for the firm potential to grow from the perspective of an investor's risk tolerance and investing horizon. To make sure Coca Cola is not overpriced, please confirm all Coca Cola fundamentals, including its shares owned by institutions, cash per share, number of employees, as well as the relationship between the revenue and cash flow from operations . Given that Coca Cola has a price to earning of 27.50 X, we suggest you to validate The Coca Cola market performance and probability of bankruptcy to ensure the company can sustain itself in the current economic cycle given your prevailing risk tolerance and investing horizon.

Market Performance

Very WeakDetails

Volatility

Very steadyDetails

Hype Condition

StaleDetails

Current Valuation

Fairly ValuedDetails

Odds Of Distress

LowDetails

Economic Sensitivity

Follows the market closelyDetails

Investor Sentiment

AlarmedDetails

Analyst Consensus

Strong BuyDetails

Financial Strenth (F Score)

HealthyDetails

Financial Leverage

Not RatedDetails

Reporting Quality (M-Score)

Unlikely ManipulatorDetails

Examine Coca Cola Stock

Researching Coca Cola's stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 63.0% of the company shares are owned by institutional investors. The company has Price/Earnings To Growth (PEG) ratio of 2.93. Coca Cola last dividend was issued on the 14th of March 2024. The entity had 2:1 split on the 13th of August 2012.
To determine if Coca Cola is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Coca Cola's research are outlined below:
Coca Cola generated a negative expected return over the last 90 days
About 63.0% of the company shares are owned by institutional investors
On 1st of April 2024 Coca Cola paid $ 0.485 per share dividend to its current shareholders
Latest headline from zacks.com: Coca-Cola Stock Moves -1.3 percent What You Should Know

Coca Cola Quarterly Gross Profit

6.21 Billion

Coca Cola uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in The Coca Cola. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Coca Cola's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
22nd of April 2024
Upcoming Quarterly Report
View
24th of July 2024
Next Financial Report
View
31st of March 2024
Next Fiscal Quarter End
View
11th of February 2025
Next Fiscal Year End
View
31st of December 2023
Last Quarter Report
View
31st of December 2023
Last Financial Announcement
View
Earnings surprises can significantly impact Coca Cola's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Coca Cola's investors have experienced.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2005-02-16
2004-12-310.20.230.0315 
2001-10-18
2001-09-300.20.230.0315 
2008-10-15
2008-09-300.380.420.0410 
2021-04-19
2021-03-310.50.550.0510 
2021-02-10
2020-12-310.420.470.0511 
2022-04-25
2022-03-310.580.640.0610 
2015-04-22
2015-03-310.420.480.0614 
2021-10-27
2021-09-300.580.650.0712 

Know Coca Cola's Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Coca Cola is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading The Coca Cola backward and forwards among themselves. Coca Cola's institutional investor refers to the entity that pools money to purchase Coca Cola's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
T. Rowe Price Associates, Inc.2023-12-31
40.6 M
Legal & General Group Plc2023-12-31
37.5 M
Goldman Sachs Group Inc2023-12-31
36.8 M
Bank Of New York Mellon Corp2023-12-31
35.9 M
Royal Bank Of Canada2023-12-31
27.8 M
Bank Of America Corp2023-12-31
27.7 M
Wellington Management Company Llp2023-12-31
25.7 M
Ubs Asset Mgmt Americas Inc2023-12-31
24.3 M
Ameriprise Financial Inc2023-12-31
22.5 M
Berkshire Hathaway Inc2023-12-31
400 M
Vanguard Group Inc2023-12-31
370.7 M
Note, although Coca Cola's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Coca Cola's market capitalization trends

The company currently falls under 'Mega-Cap' category with a market capitalization of 254.58 B. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Coca Cola's market, we take the total number of its shares issued and multiply it by Coca Cola's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities.

Market Cap

102.66 Billion

Coca Cola's profitablity analysis

Coca Cola's profitability indicators refer to fundamental financial ratios that showcase Coca Cola's ability to generate income relative to its revenue or operating costs. If, let's say, Coca Cola is currently losing money, the management's focus should be on how to reverse that trend. However, when revenue exceeds expenses, Coca Cola's executives or investors may be in less hurry to break that information down - which is where profitability analysis comes into play. Gaining a greater understanding of Coca Cola's profitability requires more research than a typical breakdown of Coca Cola's financial statements. By doing a profitability analysis, companies can identify areas needing attention, and investors can make a profitable trade.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.17  0.18 
Return On Capital Employed 0.15  0.14 
Return On Assets 0.11  0.14 
Return On Equity 0.41  0.37 
The company has Net Profit Margin (PM) of 0.23 %, which suggests that even a small decline in it sales will erase profits and may result in a net loss, or a negative profit margin. This is way below average. Likewise, it shows Net Operating Margin (NOM) of 0.22 %, which signifies that for every $100 of sales, it has a net operating income of $0.22.
Determining Coca Cola's profitability involves analyzing its financial statements and using various financial metrics to determine if Coca Cola is a good buy. For example, gross profit margin measures Coca Cola's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Coca Cola's profitability and make more informed investment decisions.
The data published in Coca Cola's official financial statements usually reflect Coca Cola's business processes, product offerings, services, and other fundamental events. But there are other numbers, ratios, or fundamental indicators derived from these statements that are easier to understand and visualize within the underlying realities that drive quantitative information of Coca Cola. For example, before you start analyzing numbers published by Coca accountants, it's critical to develop an understanding of what Coca Cola's liquidity, profitability, and earnings quality are in the context of the Beverages space in which it operates.
Please note, the presentation of Coca Cola's financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Coca Cola's management is honest, while the outside auditors are strict and uncompromising. Whatever the case, the imprecision that can be found in Coca Cola's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of The Coca Cola. Please utilize our Beneish M Score to check the likelihood of Coca Cola's management manipulating its earnings.

Evaluate Coca Cola's management efficiency

Coca Cola has Return on Asset (ROA) of 0.0874 % which means that for every $100 of assets, it generated a profit of $0.0874. This is way below average. Likewise, it shows a return on total equity (ROE) of 0.4016 %, which means that it produced $0.4016 on every 100 dollars invested by current stockholders. Coca Cola's management efficiency ratios could be used to measure how well Coca Cola manages its routine affairs as well as how well it operates its assets and liabilities. At this time, Coca Cola's Return On Tangible Assets are very stable compared to the past year. As of the 13th of April 2024, Return On Assets is likely to grow to 0.14, while Return On Capital Employed is likely to drop 0.14. At this time, Coca Cola's Return On Assets are very stable compared to the past year. As of the 13th of April 2024, Asset Turnover is likely to grow to 0.87, while Non Currrent Assets Other are likely to drop about 4.7 B.
Last ReportedProjected for Next Year
Book Value Per Share 6.00  6.30 
Net Current Asset Value 0.00  0.00 
Tangible Asset Value 0.00  0.00 
Tangible Book Value Per Share(1.33)(1.26)
Enterprise Value Over EBITDA 23.11  15.79 
Price Book Value Ratio 9.82  10.76 
Enterprise Value Multiple 23.11  15.79 
Price Fair Value 9.82  10.76 
Enterprise Value100.7 B105.7 B
The analysis of Coca Cola's management efficiency is an essential part of evaluating and assessing the financial and operational performance of the entity. It is also vital to analyze Coca Cola's future growth prospects and the overall market conditions to determine the value and potential of its stock. The analysis involves studying a range of financial metrics such as revenue, earnings, profit margins, cash flow, debt, market share, and external factors such as economic trends, industry outlook, competition, and government regulations. The goal of Coca Stock analysis is to determine whether it is undervalued, fairly valued, or overvalued and to make informed investment decisions.
Dividend Yield
0.0329
Forward Dividend Yield
0.0329
Forward Dividend Rate
1.94
Beta
0.586

Basic technical analysis of Coca Stock

As of the 13th of April 2024, Coca Cola shows the Mean Deviation of 0.5589, coefficient of variation of (2,530), and Risk Adjusted Performance of (0.02). Coca Cola technical analysis gives you the methodology to make use of historical prices and volume patterns to determine a pattern that approximates the direction of the firm's future prices. Put another way, you can use this information to find out if the firm will indeed mirror its model of historical prices and volume momentum, or the prices will eventually revert. We were able to break down and interpolate data for thirteen technical drivers for The Coca Cola, which can be compared to its peers. Please confirm Coca Cola mean deviation, treynor ratio, as well as the relationship between the Treynor Ratio and kurtosis to decide if Coca Cola is priced correctly, providing market reflects its regular price of 58.28 per share. Given that Coca Cola has information ratio of (0.15), we suggest you to validate The Coca Cola's prevailing market performance to make sure the company can sustain itself at a future point.

Coca Cola's insider trading activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Coca Cola insiders, such as employees or executives, is commonly permitted as long as it does not rely on Coca Cola's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Coca Cola insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Wollaert Guy over six months ago
Coca Cola exotic insider transaction detected

Coca Cola's Outstanding Corporate Bonds

Coca Cola issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Coca Cola uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Coca bonds can be classified according to their maturity, which is the date when The Coca Cola has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Understand Coca Cola's technical and predictive indicators

Using predictive indicators to make investment decisions involves analyzing Coca Cola's various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.

Consider Coca Cola's intraday indicators

Coca Cola intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Coca Cola stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Coca Cola Corporate Filings

11th of April 2024
Other Reports
ViewVerify
F4
3rd of April 2024
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
18th of March 2024
Other Reports
ViewVerify
12th of March 2024
Other Reports
ViewVerify
Coca Cola time-series forecasting models is one of many Coca Cola's stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Coca Cola's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Coca Stock media impact

Far too much social signal, news, headlines, and media speculation about Coca Cola that are available to investors today. That information is available publicly through Coca media outlets and privately through word of mouth or via Coca internal channels. However, regardless of the origin, that massive amount of Coca data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Coca Cola news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Coca Cola relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Coca Cola's headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Coca Cola alpha.

Coca Cola Sentiment by Major News Outlets

Investor sentiment, mood or attitude towards Coca Cola can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.
Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.

Coca Cola Historical Investor Sentiment

Investor biases related to Coca Cola's public news can be used to forecast risks associated with an investment in Coca. The trend in average sentiment can be used to explain how an investor holding Coca can time the market purely based on public headlines and social activities around The Coca Cola. Please note that most equities that are difficult to arbitrage are affected by market sentiment the most.
Coca Cola's market sentiment shows the aggregated news analyzed to detect positive and negative mentions from the text and comments. The data is normalized to provide daily scores for Coca Cola and other traded tickers. The bigger the bubble, the more accurate the estimated score. Higher bars for a given day show more participation in the average Coca Cola news discussions. The higher the estimate score, the more favorable the investor's outlook on Coca Cola.

Coca Cola Maximum Pain Price across 2024-04-19 Option Contracts

Coca Cola's options can also be used to analyze investors' bias and current market sentiment in the context of behavioral finance. For example, Max pain usually refers to a trading concept that asserts that market manipulation can cause the market price of Coca Cola close to the expiration of its current option contract to expire worthlessly. According to most research, about 35% of options are not executed, with roughly 50% traded out before expiration. So, Max pain occurs when market makers reach a net favorable position across all options at a strike price where option holders stand to lose the most money. By contrast, option sellers may reap the most after selling more options than buying, causing them to expire worthlessly. Please continue to view the detailed analysis of Coca Cola's options.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Coca Cola without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Coca Cola Corporate Directors

Coca Cola corporate directors refer to members of a Coca Cola board of directors. The board of directors generally takes responsibility for the Coca Cola's affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of Coca Cola's board members must vote for the resolution. The Coca Cola board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.
Alexis HermanIndependent DirectorProfile
Howard BuffettIndependent DirectorProfile
Richard DaleyIndependent DirectorProfile
Marc BollandIndependent DirectorProfile

How to buy Coca Stock?

To provide specific investment advice or recommendations on The Coca Cola stock, we recommend investors consider the following general factors when evaluating The Coca Cola. This will help you to make an informed decision on whether to include Coca Cola in one of your diversified portfolios:
  • Examine Coca Cola's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
  • Research Coca Cola's leadership team and their track record. Good management can help Coca Cola navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
  • Consider the overall health of the Soft Drinks & Non-alcoholic Beverages space and any emerging trends that could impact Coca Cola's business and its evolving consumer preferences.
  • Compare Coca Cola's performance and market position to its competitors. Analyze how Coca Cola is positioned in terms of product offerings, innovation, and market share.
  • Check if Coca Cola pays a dividend and its dividend yield and payout ratio.
  • Review what financial analysts are saying about Coca Cola's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in The Coca Cola stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if The Coca Cola is a good investment.

Already Invested in The Coca Cola?

The danger of trading The Coca Cola is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Coca Cola is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Coca Cola. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Coca Cola is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Coca Cola offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Coca Cola's financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of The Coca Cola Stock. Outlined below are crucial reports that will aid in making a well-informed decision on The Coca Cola Stock:
Check out Correlation Analysis to better understand how to build diversified portfolios, which includes a position in The Coca Cola. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in persons.
You can also try the Idea Optimizer module to use advanced portfolio builder with pre-computed micro ideas to build optimal portfolio .

Complementary Tools for Coca Stock analysis

When running Coca Cola's price analysis, check to measure Coca Cola's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Coca Cola is operating at the current time. Most of Coca Cola's value examination focuses on studying past and present price action to predict the probability of Coca Cola's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Coca Cola's price. Additionally, you may evaluate how the addition of Coca Cola to your portfolios can decrease your overall portfolio volatility.
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Is Coca Cola's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Coca Cola. If investors know Coca will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Coca Cola listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.01)
Dividend Share
1.84
Earnings Share
2.44
Revenue Per Share
10.584
Quarterly Revenue Growth
0.072
The market value of Coca Cola is measured differently than its book value, which is the value of Coca that is recorded on the company's balance sheet. Investors also form their own opinion of Coca Cola's value that differs from its market value or its book value, called intrinsic value, which is Coca Cola's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Coca Cola's market value can be influenced by many factors that don't directly affect Coca Cola's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
In summary, please note that there is a difference between Coca Cola's value and its price, as these two are different measures arrived at by various means. Investors typically determine if Coca Cola is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Coca Cola's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.