Kellogg Buy Hold or Sell Recommendation

K -- USA Stock  

Fiscal Quarter End: December 31, 2019  

Taking into account the 30 trading days horizon, and your above average risk tolerance our recommendation regarding Kellogg Company is 'Strong Hold'. Macroaxis provides Kellogg buy hold or sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding Kellogg positions. The advice algorithm takes into account all of Kellogg Company available fundamental, technical, and predictive indicators you will find on this site. The advice is provided from Kellogg buy-and-hold prospective. Please see also Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for muliple equity instruments please use Instant Ratings tool.

Time Horizon

Risk Tolerance

Execute Advice
Sell KelloggBuy Kellogg
Strong Hold


Hype Condition

Current Valuation

Odds of Distress

Economic Sensitivity

Analyst Consensus

Piotroski F Score

Financial Leverage

For the selected time horizon Kellogg Company has a risk adjusted performance of 0.0577, jensen alpha of 0.0455, total risk alpha of (0.023811), sortino ratio of 0.012 and treynor ratio of 0.1649
Macroaxis provides unbiased advice on Kellogg Company that should be used to complement current analysts and expert consensus on Kellogg. Our buy, hold, or sell recommendation engine determines the firm potential to grow exclusively from the prospective of investors current risk tolerance and investing horizon. To make sure Kellogg Company is not overpriced, please verify all Kellogg Company fundamentals including its Current Ratio, Retained Earnings and the relationship between Net Income and Price to Earnings To Growth . Given that Kellogg Company has Price to Earning of 30.78 , we recommend you check Kellogg market performance and probability of bankruptcy to make sure the company can sustain itself in the current economic cycle given your last-minute risk tolerance and investing horizon.

Kellogg Trading Alerts and Improvement Suggestions

Kellogg Company has high financial leverage indicating that it may have difficulties to generate enough cash to satisfy its interest payments
The company has accumulated 8.37 B in total debt with debt to equity ratio (D/E) of 254.5 implying that the company may be unable to produce cash to meet its debt commitments. Kellogg Company has Current Ratio of 0.78 which means it has a negative working capital and may have difficulties to pay out interest payments when they become due.
Over 89.0% of Kellogg shares are owned by institutional investors
Latest headline from MacroaxisInsider: Kellogg exotic insider transaction detected

Kellogg current analysts recommendations

Target Median Price65.00
Target Mean Price63.88
Recommendation Mean2.90
Target High Price74.00
Number Of Analyst Opinions17
Target Low Price49.00

Kellogg Returns Distribution Density

Mean Return0.08Value At Risk1.34
Potential Upside1.61Standard Deviation0.93
 Return Density 

Kellogg Greeks

Alpha over DOW
Beta against DOW=0.45
Overall volatility
Information ratio =0.0114

Kellogg Volatility Alert

Kellogg Company has low volatility with Treynor Ratio of 0.16, Maximum Drawdown of 4.14 and kurtosis of 0.79. However, we advice all investors to further analyze Kellogg Company to make certain all market information is desiminated and is consistent with the current expectations about Kellogg upside potential.
 Better Than Average     
 Worse Than Average Compare Kellogg to competition

Kellogg Fundamental Vs Peers

FundamentalsKelloggPeer Average
Return On Equity0.22 (0.31) 
Return On Asset0.05 (0.14) 
Profit Margin0.05 (1.27) 
Operating Margin15.10 (5.51) 
Current Valuation30.69 B16.62 B
Shares Outstanding341.09 M571.82 M
Shares Owned by Insiders0.69 10.09 
Shares Owned by Institutions89.12 39.21 
Number of Shares Shorted18.46 M4.71 M
Price to Earning30.78 28.72 
Price to Book8.15 9.51 
Price to Sales1.62 11.42 
Revenue13.67 B9.43 B
Gross Profit4.83 B27.38 B
EBITDA2.06 B3.9 B
Net Income731 M570.98 M
Cash and Equivalents453 M2.7 B
Cash per Share1.33 5.01 
Total Debt8.37 B5.32 B
Debt to Equity254.50 48.70 
Current Ratio0.80 2.16 
Book Value Per Share5.99 1.93 K
Cash Flow from Operations1.06 B971.22 M
Short Ratio10.14 4.00 
Earnings Per Share2.12 3.12 
Price to Earnings To Growth(16.95) 4.89 
Number of Employees34 K18.84 K
Market Capitalization22.21 B19.03 B
Total Asset15.25 B29.47 B
Retained Earnings6.54 B9.33 B
Working Capital(2.5 B)1.48 B
Current Asset3.24 B9.34 B
   Acquisition by Gonzalez Claudio X of 5000 shares of Kellogg subject to Rule 16b-3 [view details]