Kellogg Buy Hold or Sell Recommendation

K -- USA Stock  

USD 63.61  0.11  0.17%

Taking into account the 30 trading days horizon, and your above average risk tolerance our recommendation regarding Kellogg Company is 'Strong Buy'. Macroaxis provides Kellogg buy hold or sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding Kellogg positions. The advice algorithm takes into account all of Kellogg Company available fundamental, technical, and predictive indicators you will find on this site. The advice is provided from Kellogg buy-and-hold prospective. Please see also Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for muliple equity instruments please use Instant Ratings tool.

Time Horizon

Risk Tolerance

Execute Advice
Sell KelloggBuy Kellogg
Strong Buy


Hype Condition

Current Valuation

Odds of Distress

Economic Sensitivity

Analyst Consensus

Piotroski F Score

Financial Leverage

For the selected time horizon Kellogg Company has a risk adjusted performance of 0.1305, jensen alpha of 0.232, total risk alpha of 0.2041, sortino ratio of 0.194 and treynor ratio of 0.4999
Macroaxis provides unbiased advice on Kellogg Company that should be used to complement current analysts and expert consensus on Kellogg. Our buy, hold, or sell recommendation engine determines the firm potential to grow exclusively from the prospective of investors current risk tolerance and investing horizon. To make sure Kellogg Company is not overpriced, please verify all Kellogg Company fundamentals including its Current Ratio, Retained Earnings and the relationship between Net Income and Price to Earnings To Growth . Given that Kellogg Company has Price to Earning of 25.58X, we recommend you check Kellogg market performance and probability of bankruptcy to make sure the company can sustain itself in the current economic cycle given your last-minute risk tolerance and investing horizon.

Kellogg Trading Alerts and Improvement Suggestions

Kellogg Company has high financial leverage indicating that it may have difficulties to generate enough cash to satisfy its interest payments
The company has accumulated 9.78B in total debt with debt to equity ratio (D/E) of 304.3 implying that the company may be unable to produce cash to meet its debt commitments. Kellogg Company has Current Ratio of 0.69 which means it has a negative working capital and may have difficulties to pay out interest payments when they become due.
Over 89.0% of Kellogg shares are owned by institutional investors
Latest headline from MacroaxisInsider: Acquisition by Gordon Gund of tradable shares of Kellogg subject to Rule 16b-3

Kellogg current analysts recommendations

Target Median Price63.00
Target Mean Price62.82
Recommendation Mean2.80
Target High Price72.00
Number Of Analyst Opinions17
Target Low Price48.00

Kellogg Returns Distribution Density

Mean Return0.25Value At Risk1.98
Potential Upside2.95Standard Deviation1.80
 Return Density 

Institutional Investors

Security TypeSharesValue
Kellogg W K Foundation TrustCommon Shares63.9 M3.4 B
Blackrock IncCommon Shares25.5 M1.4 B
Keybank National AssociationCommon Shares24.9 M1.3 B
Vanguard Group IncCommon Shares20.1 M1.1 B
Franklin Resources IncCommon Shares13.8 M741.2 M
State Street CorpCommon Shares12.2 M655.6 M
Capital World InvestorsCommon Shares10.2 M544.5 M

Kellogg Greeks

Alpha over DOW
Beta against DOW=0.48
Overall volatility
Information ratio =0.12

Kellogg Volatility Alert

Kellogg Company has relatively low volatility with skewness of 2.5 and kurtosis of 10.59. However, we advise all investors to independently investigate Kellogg Company to ensure market all accessible information is consistent with the expectations about its upside potential and future risk-adjusted return.
 Better Than Average     
 Worse Than Average Compare Kellogg to competition

Kellogg Fundamental Vs Peers

FundamentalsKelloggPeer Average
Return On Equity26.54% (0.31)%
Return On Asset6.31% (0.14)%
Profit Margin6.28% (1.27)%
Operating Margin17.21% (5.51)%
Current Valuation31.58B16.62B
Shares Outstanding340.63M571.82M
Shares Owned by Insiders0.69% 10.09%
Shares Owned by Institutions89.12% 39.21%
Number of Shares Shorted18.22M4.71M
Price to Earning25.58X28.72X
Price to Book8.21X9.51X
Price to Sales1.58X11.42X
Gross Profit4.83B27.38B
Net Income864M570.98M
Cash and Equivalents340M2.7B
Cash per Share1.00X5.01X
Total Debt9.78B5.32B
Debt to Equity304.30% 48.70%
Current Ratio0.70X2.16X
Book Value Per Share7.77X1.93K
Cash Flow from Operations975.75M971.22M
Short Ratio5.98X4.00X
Earnings Per Share2.49X3.12X
Price to Earnings To Growth22.07X4.89X
Number of Employees34K18.84K
Market Capitalization21.73B19.03B
Total Asset15.25B29.47B
Retained Earnings4.97B9.33B
Working Capital(2.5B)1.48B
Current Asset3.24B9.34B
   Acquisition by Gordon Gund of tradable shares of Kellogg subject to Rule 16b-3 [view details]