Is Direct Digital Stock a Good Investment?
Direct Digital Investment Advice | DRCT |
- Examine Direct Digital's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
- Research Direct Digital's leadership team and their track record. Good management can help Direct Digital navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
- Consider the overall health of the Movies & Entertainment space and any emerging trends that could impact Direct Digital's business and its evolving consumer preferences.
- Compare Direct Digital's performance and market position to its competitors. Analyze how Direct Digital is positioned in terms of product offerings, innovation, and market share.
- Check if Direct Digital pays a dividend and its dividend yield and payout ratio.
- Review what financial analysts are saying about Direct Digital's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Direct Digital Holdings stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Direct Digital Holdings is a good investment.
Sell | Buy |
Strong Sell
Market Performance | Very Weak | Details | |
Volatility | Very risky | Details | |
Hype Condition | Over hyped | Details | |
Current Valuation | Undervalued | Details | |
Odds Of Distress | Very Low | Details | |
Economic Sensitivity | Barely shadows the market | Details | |
Investor Sentiment | Impartial | Details | |
Analyst Consensus | Buy | Details | |
Financial Strenth (F Score) | Healthy | Details | |
Financial Leverage | Inapplicable | Details | |
Reporting Quality (M-Score) | Unlikely Manipulator | Details |
Examine Direct Digital Stock
Researching Direct Digital's stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 13.0% of the company shares are held by company insiders. The company had not issued any dividends in recent years.
To determine if Direct Digital is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Direct Digital's research are outlined below:
Direct Digital generated a negative expected return over the last 90 days | |
Direct Digital has high historical volatility and very poor performance | |
About 13.0% of the company shares are held by company insiders | |
Latest headline from businesswire.com: DRCT INVESTOR ALERT Bronstein, Gewirtz Grossman LLC Announces that Direct Digital Holdings Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit |
Direct Digital Quarterly Liabilities And Stockholders Equity |
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Direct Digital uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Direct Digital Holdings. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Direct Digital's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
28th of March 2024 Upcoming Quarterly Report | View | |
9th of May 2024 Next Financial Report | View | |
31st of December 2023 Next Fiscal Quarter End | View | |
28th of March 2024 Next Fiscal Year End | View | |
30th of September 2023 Last Quarter Report | View | |
31st of December 2022 Last Financial Announcement | View |
Earnings surprises can significantly impact Direct Digital's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Direct Digital's investors have experienced.
Reported | Fiscal Date | Estimated EPS | Reported EPS | Surprise | |||
---|---|---|---|---|---|---|---|
2023-05-11 | 2023-03-31 | -0.08 | -0.09 | -0.01 | 12 | ||
2022-11-10 | 2022-09-30 | 0.05 | 0.06 | 0.01 | 20 | ||
2023-08-10 | 2023-06-30 | 0.11 | 0.08 | -0.03 | 27 | ||
2022-05-16 | 2022-03-31 | -0.06 | -0.09 | -0.03 | 50 | ||
2023-03-23 | 2022-12-31 | 0.1 | 0.01 | -0.09 | 90 | ||
2022-08-11 | 2022-06-30 | 0.06 | 0.18 | 0.12 | 200 | ||
2023-11-09 | 2023-09-30 | 0.05 | 0.23 | 0.18 | 360 | ||
2024-03-26 | 2023-12-31 | 0.26 | 0.02 | -0.24 | 92 |
Direct Digital Target Price Consensus
We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Direct target price is determined by taking all analyst projections and averaging them out. There is no one specific way to measure analysts' performance other than comparing it to past results via a very sophisticated attribution analysis. Direct Digital's target price projections below should be used in combination with other traditional price prediction techniques such as stock price forecasting, investor sentiment analysis, technical analysis, earnings estimate, and various momentum models.
3 | Buy |
Most Direct analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to help potential investors understand Direct stock's fair price compared to its market value. Analysts arrive at stock ratings after researching the public financial statements of Direct Digital Holdings, talking to its executives and customers, or listening to those companies' conference calls.
Macroaxis Advice Exposure ValuationDirect Digital Target Price Projection
Direct Digital's current and average target prices are 3.25 and 7.42, respectively. The current price of Direct Digital is the price at which Direct Digital Holdings is currently trading. On the other hand, Direct Digital's target price is what analysts think the stock is worth or could sell for in the future. The more significant the discrepancy between the two prices, the more it stimulates investors to act.Target Price
Analyst Consensus On Direct Digital Target Price
Direct Digital Analyst Ratings
Direct Digital's analyst stock recommendations are determined by taking an average estimate of all analysts we track and classifying them as Strong Buy, Buy, Hold, Strong Sell, or Sell. Ratings generally communicate what analysts sense about Direct Digital stock, and they use a lot of effort and time to analyze it and arrive at a rating. That suggests that analyst recommendations are the outcome of an objective and thorough examination of Direct Digital's financials, market performance, and future outlook by experienced professionals. Direct Digital's historical ratings below, therefore, can serve as a valuable tool for investors.Know Direct Digital's Top Institutional Investors
Have you ever been surprised when a price of an equity instrument such as Direct Digital is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Direct Digital Holdings backward and forwards among themselves. Direct Digital's institutional investor refers to the entity that pools money to purchase Direct Digital's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares | Denali Advisors Llc | 2024-03-31 | 15.4 K | Two Sigma Investments Llc | 2023-12-31 | 10.6 K | Morgan Stanley - Brokerage Accounts | 2023-12-31 | 8.4 K | Citigroup Inc | 2024-03-31 | 6.5 K | Blackrock Inc | 2023-12-31 | 6.2 K | Ubs Group Ag | 2023-12-31 | 5.4 K | Tower Research Capital Llc | 2023-12-31 | 2.4 K | Geneos Wealth Management Inc | 2023-12-31 | 2 K | Steward Partners Investment Advisory, Llc | 2023-12-31 | 1.7 K | Vanguard Group Inc | 2024-03-31 | 138 K | Intrinsic Edge Capital Management, Llc | 2023-12-31 | 77.6 K |
Direct Digital's market capitalization trends
The company currently falls under 'Micro-Cap' category with a current market capitalization of 47.63 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Direct Digital's market, we take the total number of its shares issued and multiply it by Direct Digital's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities.Market Cap |
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Direct Digital's profitablity analysis
Direct Digital's profitability indicators refer to fundamental financial ratios that showcase Direct Digital's ability to generate income relative to its revenue or operating costs. If, let's say, Direct Digital is currently losing money, the management's focus should be on how to reverse that trend. However, when revenue exceeds expenses, Direct Digital's executives or investors may be in less hurry to break that information down - which is where profitability analysis comes into play. Gaining a greater understanding of Direct Digital's profitability requires more research than a typical breakdown of Direct Digital's financial statements. By doing a profitability analysis, companies can identify areas needing attention, and investors can make a profitable trade.
Last Reported | Projected for Next Year | ||
Return On Tangible Assets | 0.04 | 0.04 | |
Return On Capital Employed | 0.18 | 0.19 | |
Return On Assets | 0.03 | 0.03 | |
Return On Equity | 0.85 | 0.95 |
Determining Direct Digital's profitability involves analyzing its financial statements and using various financial metrics to determine if Direct Digital is a good buy. For example, gross profit margin measures Direct Digital's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Direct Digital's profitability and make more informed investment decisions.
The data published in Direct Digital's official financial statements usually reflect Direct Digital's business processes, product offerings, services, and other fundamental events. But there are other numbers, ratios, or fundamental indicators derived from these statements that are easier to understand and visualize within the underlying realities that drive quantitative information of Direct Digital Holdings. For example, before you start analyzing numbers published by Direct accountants, it's critical to develop an understanding of what Direct Digital's liquidity, profitability, and earnings quality are in the context of the Entertainment space in which it operates.
Please note, the presentation of Direct Digital's financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Direct Digital's management is honest, while the outside auditors are strict and uncompromising. Whatever the case, the imprecision that can be found in Direct Digital's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of Direct Digital Holdings. Please utilize our Beneish M Score to check the likelihood of Direct Digital's management manipulating its earnings.
Evaluate Direct Digital's management efficiency
Direct Digital Holdings has return on total asset (ROA) of 0.0653 % which means that it generated a profit of $0.0653 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.5737 %, meaning that it created $0.5737 on every $100 dollars invested by stockholders. Direct Digital's management efficiency ratios could be used to measure how well Direct Digital manages its routine affairs as well as how well it operates its assets and liabilities. Return On Tangible Assets is likely to gain to 0.04 in 2024. Return On Capital Employed is likely to gain to 0.19 in 2024. Change To Liabilities is likely to gain to about 15.8 M in 2024, whereas Total Current Liabilities is likely to drop slightly above 17.1 M in 2024.Last Reported | Projected for Next Year | ||
Book Value Per Share | 0.16 | 0.11 | |
Net Current Asset Value | 0.00 | 0.00 | |
Tangible Asset Value | 0.00 | 0.00 | |
Tangible Book Value Per Share | (1.12) | (1.17) | |
Enterprise Value Over EBITDA | 26.36 | 27.68 | |
Price Book Value Ratio | 90.99 | 95.54 | |
Enterprise Value Multiple | 26.36 | 27.68 | |
Price Fair Value | 90.99 | 95.54 | |
Enterprise Value | 50.1 M | 44.5 M |
The analysis of Direct Digital's management efficiency is an essential part of evaluating and assessing the financial and operational performance of the entity. It is also vital to analyze Direct Digital's future growth prospects and the overall market conditions to determine the value and potential of its stock. The analysis involves studying a range of financial metrics such as revenue, earnings, profit margins, cash flow, debt, market share, and external factors such as economic trends, industry outlook, competition, and government regulations. The goal of Direct Stock analysis is to determine whether it is undervalued, fairly valued, or overvalued and to make informed investment decisions.
Beta 8.227 |
Basic technical analysis of Direct Stock
As of the 28th of May, Direct Digital shows the Standard Deviation of 8.45, variance of 71.46, and Mean Deviation of 5.77. Direct Digital Holdings technical analysis allows you to utilize historical prices and volume patterns in order to determine a pattern that computes the direction of the firm's future prices. Put another way, you can use this information to find out if the firm will indeed mirror its model of historical prices and volume momentum, or the prices will eventually revert. We were able to break down thirteen technical drivers for Direct Digital Holdings, which can be compared to its peers. Please confirm Direct Digital Holdings information ratio and skewness to decide if Direct Digital Holdings is priced favorably, providing market reflects its regular price of 3.25 per share. Given that Direct Digital has information ratio of (0.25), we urge you to verify Direct Digital Holdings's prevailing market performance to make sure the company can sustain itself at a future point.Direct Digital's insider trading activities
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Direct Digital insiders, such as employees or executives, is commonly permitted as long as it does not rely on Direct Digital's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Direct Digital insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
Diana Diaz over two months ago Disposition of 1557 shares by Diana Diaz of Direct Digital at 28.87 subject to Rule 16b-3 | ||
Diana Diaz over two months ago Acquisition by Diana Diaz of 5251 shares of Direct Digital subject to Rule 16b-3 | ||
Locke Mistelle over three months ago Exercise or conversion by Locke Mistelle of 7246 shares of Direct Digital subject to Rule 16b-3 | ||
Smith W Keith over three months ago Sale by Smith W Keith of 77930 shares of Direct Digital | ||
Diaz Diana P over six months ago Acquisition by Diaz Diana P of 18650 shares of Direct Digital subject to Rule 16b-3 | ||
Maria Lowrey over six months ago Exercise or conversion by Maria Lowrey of 00 shares of Direct Digital subject to Rule 16b-3 | ||
Cohen Richard over six months ago Exercise or conversion by Cohen Richard of 16296 shares of Direct Digital subject to Rule 16b-3 | ||
Susan Echard over a year ago Acquisition by Susan Echard of 6315 shares of Direct Digital subject to Rule 16b-3 |
Understand Direct Digital's technical and predictive indicators
Using predictive indicators to make investment decisions involves analyzing Direct Digital's various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.
Risk Adjusted Performance | (0.13) | |||
Market Risk Adjusted Performance | (16.29) | |||
Mean Deviation | 5.77 | |||
Coefficient Of Variation | (412.02) | |||
Standard Deviation | 8.45 | |||
Variance | 71.46 | |||
Information Ratio | (0.25) | |||
Jensen Alpha | (2.07) | |||
Total Risk Alpha | (2.61) | |||
Treynor Ratio | (16.30) | |||
Maximum Drawdown | 60.23 | |||
Value At Risk | (11.02) | |||
Potential Upside | 16.88 | |||
Skewness | (0.56) | |||
Kurtosis | 5.9 |
Risk Adjusted Performance | (0.13) | |||
Market Risk Adjusted Performance | (16.29) | |||
Mean Deviation | 5.77 | |||
Coefficient Of Variation | (412.02) | |||
Standard Deviation | 8.45 | |||
Variance | 71.46 | |||
Information Ratio | (0.25) | |||
Jensen Alpha | (2.07) | |||
Total Risk Alpha | (2.61) | |||
Treynor Ratio | (16.30) | |||
Maximum Drawdown | 60.23 | |||
Value At Risk | (11.02) | |||
Potential Upside | 16.88 | |||
Skewness | (0.56) | |||
Kurtosis | 5.9 |
Consider Direct Digital's intraday indicators
Direct Digital intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Direct Digital stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.
Accumulation Distribution | 0.058 | |||
Rate Of Daily Change | 1.0 | |||
Day Median Price | 3.35 | |||
Day Typical Price | 3.32 | |||
Market Facilitation Index | 0.2 | |||
Price Action Indicator | (0.10) |
Direct Digital Corporate Filings
8K | 24th of May 2024 Report filed with the SEC to announce major events that shareholders should know about | ViewVerify |
16th of May 2024 Other Reports | ViewVerify | |
2nd of April 2024 Other Reports | ViewVerify | |
F4 | 20th of March 2024 The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities | ViewVerify |
Direct Stock media impact
Far too much social signal, news, headlines, and media speculation about Direct Digital that are available to investors today. That information is available publicly through Direct media outlets and privately through word of mouth or via Direct internal channels. However, regardless of the origin, that massive amount of Direct data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Direct Digital news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Direct Digital relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Direct Digital's headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Direct Digital alpha.
Direct Digital Sentiment by Major News Outlets
Investor sentiment, mood or attitude towards Direct Digital can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.
Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.
Be your own money manager
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Direct Digital Corporate Management
Elected by the shareholders, the Direct Digital's board of directors comprises two types of representatives: Direct Digital inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Direct. The board's role is to monitor Direct Digital's management team and ensure that shareholders' interests are well served. Direct Digital's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Direct Digital's outside directors are responsible for providing unbiased perspectives on the board's policies.
Lashawnda Goffin | Chief SSP | Profile | |
Kristie MacDonald | Chief Masses | Profile | |
Diana Diaz | Chief Officer | Profile | |
Anu Pillai | Chief Officer | Profile | |
Duyen CPA | Vice Culture | Profile | |
Maria Lowrey | Chief Officer | Profile |
How to buy Direct Stock?
To provide specific investment advice or recommendations on Direct Digital Holdings stock, we recommend investors consider the following general factors when evaluating Direct Digital Holdings. This will help you to make an informed decision on whether to include Direct Digital in one of your diversified portfolios:- Examine Direct Digital's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
- Research Direct Digital's leadership team and their track record. Good management can help Direct Digital navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
- Consider the overall health of the Movies & Entertainment space and any emerging trends that could impact Direct Digital's business and its evolving consumer preferences.
- Compare Direct Digital's performance and market position to its competitors. Analyze how Direct Digital is positioned in terms of product offerings, innovation, and market share.
- Check if Direct Digital pays a dividend and its dividend yield and payout ratio.
- Review what financial analysts are saying about Direct Digital's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Direct Digital Holdings stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Direct Digital Holdings is a good investment.
Already Invested in Direct Digital Holdings?
The danger of trading Direct Digital Holdings is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Direct Digital is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Direct Digital. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Direct Digital Holdings is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Direct Digital Holdings is a good investment, qualitative aspects like company management, corporate governance, and ethical practices play a significant role. A comparison with peer companies also provides context and helps to understand if Direct Stock is undervalued or overvalued. This multi-faceted approach, blending both quantitative and qualitative analysis, forms a solid foundation for making an informed investment decision about Direct Digital Holdings Stock. Highlighted below are key reports to facilitate an investment decision about Direct Digital Holdings Stock: Check out Investing Opportunities to better understand how to build diversified portfolios, which includes a position in Direct Digital Holdings. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in main economic indicators. Note that the Direct Digital Holdings information on this page should be used as a complementary analysis to other Direct Digital's statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try the Funds Screener module to find actively-traded funds from around the world traded on over 30 global exchanges.
Complementary Tools for Direct Stock analysis
When running Direct Digital's price analysis, check to measure Direct Digital's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Direct Digital is operating at the current time. Most of Direct Digital's value examination focuses on studying past and present price action to predict the probability of Direct Digital's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Direct Digital's price. Additionally, you may evaluate how the addition of Direct Digital to your portfolios can decrease your overall portfolio volatility.
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Is Direct Digital's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Direct Digital. If investors know Direct will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Direct Digital listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth 3.022 | Earnings Share 0.13 | Revenue Per Share 11.036 | Quarterly Revenue Growth 0.334 | Return On Assets 0.0653 |
The market value of Direct Digital Holdings is measured differently than its book value, which is the value of Direct that is recorded on the company's balance sheet. Investors also form their own opinion of Direct Digital's value that differs from its market value or its book value, called intrinsic value, which is Direct Digital's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Direct Digital's market value can be influenced by many factors that don't directly affect Direct Digital's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
In summary, please note that there is a difference between Direct Digital's value and its price, as these two are different measures arrived at by various means. Investors typically determine if Direct Digital is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Direct Digital's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.