Here in America, people are always looking to purchase the next thing but yet they can’t afford. That is a discussion in its own, but that has opened the window for payments which allow people to pay a little bit at a time. In comes Aaron’s, which allow people to rent the items and eventually pay them off and become an owner. From furniture to appliances, this gives people an opportunity to bring upgrades into their home and lives. Now, let us take a look at the recent numbers to determine the short term health.

 fundamentals retail   aarons industrials rental & leasing services business services diversified wholesale and retail

This company has been in the news recently for not the best of reasons. The Federal Government went to some of the offices looking for documents regarding specific questions in their finances. Regardless of what they were looking for, the company was brought to the front of the media in a negative light, which certainly does not do well for brand image. However, do not let this distract you from the fundamental health of the company as this could provide a great buying opportunity at a discounted price.

 fundamentals industry   caterpillar industrials farm & construction equipment machinery

Yum! Brands is a company that provides fast food to millions through popular brands such as KFC, Pizza Hut, and Taco Bell. With the recent addition of mobile ordering in Starbucks, that has put pressure on these companies to keep up technologically as people are more on the go. These are household names in the fast food industry, but that does not guarantee that they can thrive. Not only the technology, there is the health factor here in the United States which is putting negative pressure on the fast food industry as a whole.

 fundamentals food   yum brands consumer restaurants consumer cyclical

Whole Foods is a grocery store chain that focuses on organic and health eating options. Often jokingly called whole paychecks, the store does cater to the well to do as prices are higher than a traditional store such as Wal-Mart or Kroger. Despite the higher prices, people shop there and rave about their products. As long as health is an issue in the United States, this type of company is in a position to succeed. Now, let us take a look at the most recent numbers to confirm if the company is in fact succeeding.

 fundamentals food   whole foods consumer diversified wholesale and retail

Walmart is the name that is mentioned when people think of marketplace leaders. Their ability to have lower prices then their competition allows them to compete at a national level. However, with the rise of online shopping, Walmart is in a position where they have to adapt. Amazon is increasing pressure on these types of stores and will continue to do so until they can learn to adapt. For now, let us take a look at the most recent numbers and decide how the company is doing.

 fundamentals retail   walmart consumer diversified wholesale and retail consumer defensive discount stores

McDonalds and all the other fast food restaurants are coming up on the path of online ordering. Starbucks is currently going through the growing pains, but this will open the door to many different ways companies can look to accommodate their consumers, including McDonalds. Fast food will always be a staple in the American diet as more and more people are on the go, but the way fast food is sold is going to change in the very near term. Now, let us take a look at the most recent numbers to determine the near term health of the company.

 fundamentals food   mcdonalds consumer cyclical restaurants restaurants hotels motels

With the addition of Snapchat to the public market, people have been focusing on this sector recently. Companies that play within this space is Twitter, Snapchat, and the company we’re reviewing tonight, Facebook. Facebook is certainly the most dominant company in this market as the most people use it. No matter the age, it has grown to be widely accepted by all. Right now, advertising is the topic because the price to advertise on Facebook is cheap compared to the other outlets out there. Now, let us take a look at the most recent numbers to see how the company is doing overall.

 fundamentals technology   facebook internet content & information business services

Nike has been around for quite some time and is recognized as one of the leaders in the sporting goods and athletic fashion category. This company has been able to stay ahead of the trend and continue to push boundaries in regards to trends. With their shoes and other products, they’ve been able to maintain dominance. Of course being in this industry has risk, but we’ll go over that a little later in the article. For now, let us take a look at their most recent numbers to get a feel for how the company is doing.

 fundamentals retail   nike consumer cyclical footwear & accessories consumer goods

Recently, Starbucks has begun to utilize online ordering for their stores, but this has not come without growing pains. The largest complaint many individuals have is the line situation and how it is unaccommodating for people who have ordered online. Someone had to be the fist and Starbucks was that person. Now, many other companies are beginning to unveil a similar product which can help people on the go hop in and out without waiting in line. Be sure to keep an eye on how Starbucks deals with this and if they continue to innovate.

 fundamentals food   starbucks consumer restaurants consumer cyclical

Gordmans just recently announced they will be filing bankruptcy and eliminating all of their stores nationwide. Now of course there is not a whole lot to talk about since the company will no longer be around, but what this does is bring to light the current situation of the retail sector. In the last few months, we’ve seen Bass Pro purchase Cabelas, Gander Mountain close several stores, and MC Sports close their doors. This should be a strong indication that the retail space is extremely competitive and could be in the process of consolidating. 

 fundamentals retail   gordmans stores

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